Crypto.com2026-06-30 09:10:28Crypto.com's Chief Marketing Officer Steven Kalifowitz to Depart After Nearly Six Years, Overseeing Over $1 Billion in Brand PartnershipsSteven Kalifowitz, Chief Marketing Officer of Crypto.com, is set to leave his role on June 30, 2026, after nearly six years, and will transition to an advisory position to the CEO. During his tenure, Kalifowitz oversaw more than $1 billion in brand partnerships and marketing campaigns, including a $700 million, 20-year naming rights deal for Crypto.com Arena (formerly Staples Center) and a $100 million campaign with Matt Damon. He also secured high-profile sponsorships with Formula 1 and the Ultimate Fighting Championship (UFC). Kalifowitz previously served as a brand manager at Twitter for four years and as president of Localize.city. Crypto.com, founded in 2016 and based in Singapore, allows users to trade over 200 cryptocurrencies and earn rewards through crypto deposits or its Visa card. Kalifowitz's departure marks the end of a significant era for the exchange's marketing strategy.500
Crypto.com2026-06-30 09:00:29Crypto.com's High-Rolling Head of Marketing Steven Kalifowitz to Leave After Nearly Six YearsSteven Kalifowitz, the chief marketing officer (CMO) of Crypto.com, is stepping down effective June 30, 2026, after nearly six years in the role, and will transition to an advisor position to the CEO. During his tenure, Kalifowitz oversaw over $1 billion in marketing partnerships, including a $700 million, 20-year naming rights deal for Crypto.com Arena (formerly Staples Center), a $100 million campaign with Matt Damon, and major sponsorships with Formula 1 and UFC. He previously spent four years as a brand manager at Twitter and was president of Localize.city. Crypto.com, founded in 2016 and based in Singapore, allows users to trade over 200 cryptocurrencies and earn rewards through deposits or its Visa card. Kalifowitz's departure marks the end of a transformative era for the exchange's branding efforts.540
Crypto.com2026-06-30 08:40:28Crypto.com CMO Steven Kalifowitz to Depart After Nearly Six Years, Oversaw Over $1 Billion in Brand PartnershipsSteven Kalifowitz, Chief Marketing Officer of Crypto.com, is leaving the company effective June 30, 2026, and will transition to an advisor role. During his nearly six-year tenure, he steered over $1 billion in partnerships, including a $700 million, 20-year naming rights deal for Crypto.com Arena (formerly Staples Center) and a $100 million campaign with Matt Damon. The exchange also secured high-profile sponsorships with Formula 1 and the UFC. Prior to Crypto.com, Kalifowitz spent four years as a brand manager at Twitter and served as president of Localize.city. Founded in 2016 and based in Singapore, Crypto.com offers trading in over 200 cryptocurrencies and a rewards-earning Visa card.400
